Three campaigns, three industries, one way of working.

Each of these started as a brand or rights holder with a goal and ended as something the audience actually showed up for. Click into any case study for the full story, the team's recognition, and the press.

Clio AwardDrum Award

Hamilton: The Musical, Roblox

Turning a Broadway musical into a collectible, gacha-style world where the Founding Fathers fight for rarity tiers.

Marketing & Client Lead →

Ninja and iKON backstage at the Samsung Level Up event

Tempest Award

Samsung Galaxy Level Up

A live Fortnite tournament at Samsung HQ where Ninja faced off against K-pop group iKON in a custom game mode.

Program Management Lead →

Webby AwardShorty Award

MTV Video Music Awards, Roblox

The first awards show ever to let fans vote inside the experience itself. Red carpet, minigames, and a metaverse moon base, all in service of the VMAs.

Gameplay Director, Super League Gaming →

MORE WORK

A few more from the body of work.

Manchester City × Minecraft

Recreated Etihad Stadium in Minecraft with custom football gameplay, avatar home kits, and a rotating "Blue Moon" mode tied to club history.

Super League Gaming

Minehut Growth & COVID Pivot

Scaled the Minecraft server platform from a niche community into a major partnership business, productizing it from the ground up.

Super League Gaming

Nickelodeon × Minecraft

A multi-brand minigame campaign where players completed Nick-themed challenges to win a custom branded gaming PC, plus a sponsored live esports event.

Super League Gaming

MTV Wild 'N Out

Streamed live episodes on Twitch with integrated custom Minecraft worlds, extending the show into gaming culture in a format-native way.

Super League Gaming

Netflix Sleepover

Netflix's first-ever immersive gaming campaign.

Super League Gaming

NVIDIA & Yo Gabba Gabba Licensing

Secured licensing partnerships with NVIDIA and Yo Gabba Gabba, expanding Nyko's reach into new categories and audiences.

Nyko Technologies

Sega, Ubisoft & inXile Co-Marketing

Built co-marketing partnerships with studios including Sega, Ubisoft, and inXile in support of PlayPad-enabled games, connecting Nyko's hardware to the titles built to use it.

Nyko Technologies

Partner Marketing Framework

Built the partner marketing function at DTS from the ground up, defining the strategy and framework still used to manage brand and studio relationships.

DTS / Xperi