Q MICHAEL QUIROZ
01 SNAPSHOT
02 EXPERIENCE
03 SKILLS
04 AWARDS
05 EDUCATION
RESUME

20+ years turning brands into culture.

Integrated marketer with two decades bringing first-to-market brand partnerships and immersive activations to life across gaming, tech, and emerging platforms, known for spotting white space early and building category-defining campaigns that connect global brands with the next generation of audiences.

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EXPERIENCE

A career built one partnership at a time.

Voldex

Los Angeles, CA
Brand Partnership Lead Jan 2026 – Present
  • Manage brand partnership integrations into Voldex-owned Roblox titles, with full contract oversight of new and existing Driving Empire partnerships.
  • Own the NASCAR partnership end to end, leading execution and driving strong player engagement and impression delivery.
  • Lead and grow new and existing client integrations across Voldex-owned and operated gaming titles.
  • Manage partner budgets and timelines, consistently hitting key milestones and KPIs.
  • Build sales materials and templates that support future business development.

Saylor Agency

Los Angeles, CA
Senior Strategist (Part-Time) Jul 2025 – Jan 2026
  • Advised internal teams and clients on immersive marketing campaigns targeting Gen Alpha and Gen Z audiences.
  • Oversaw production and go-to-market strategy for a branded Roblox game built for a top game publisher.

Infinite Reality

Los Angeles, CA
Director, Integrated Marketing Jul 2024 – Feb 2025
  • Led creative strategy and business development for branded immersive experiences, from pitch development through campaign execution for enterprise clients.
  • Standardized pitch templates and outlines, significantly speeding up RFP response time.
  • Directed a team producing client-facing pitch decks for large enterprise deals.
  • Built a sector-specific creative concept database and trained an AI chatbot on Google NotebookLM, letting the sales team get pre-approved, engineering-vetted campaign ideas instantly.
  • Shaped sales strategy by tracking market trends and economic shifts to identify high-value opportunities.

Super League Gaming

Santa Monica, CA
Executive Director, Integrated Marketing Mar 2023 – Jul 2024
  • Oversaw Super League's integrated marketing division, covering pitch, development, and execution of branded campaigns across Roblox, Fortnite, and Minecraft.
  • Managed the full partnership lifecycle, from strategic planning and partner onboarding through campaign execution, reporting, and renewal.
  • Led a team driving Gen Alpha-focused branded campaigns across major gaming platforms.
  • Directed go-to-market strategy for top-performing Roblox experiences, including Hamilton Simulator, ABY, and Yas Island Tycoon.
  • Streamlined cross-departmental workflows, meaningfully cutting campaign activation time.
Sr. Director, Marketing & Partner Projects Oct 2017 – Mar 2023
  • Spearheaded development and 360° marketing for branded immersive events with Twitch, NBC, MTV, the Olympics, Netflix, and Samsung.
  • Led a team executing multi-channel campaigns consistently on time and within budget.
  • Grew Minehut into a major platform through strategic marketing, community engagement, and platform innovation.
  • Launched the national "Minecraft City Champs" campaign for Gen Z gamers, including a reality show, paid media, and online content sustaining live events across multiple cities over several years.

DTS / Xperi

Calabasas, CA
Product Marketing Manager, Pro Audio Sep 2016 – Oct 2017
  • Drove studio marketing partnerships to promote DTS:X across cinema, home entertainment, and streaming platforms, growing adoption across soundbars, AVRs, and Blu-ray players.
  • Built integrated B2B and B2C messaging across campaigns, sales decks, trade shows, and speaking engagements.
Partner Marketing Manager Sep 2014 – Sep 2016
  • Founded the Partner Marketing department, defining target criteria, engagement tactics, and KPIs.
  • Managed the MDF budget and led co-promotional strategies that grew DTS's visibility.

Nyko Technologies

Los Angeles, CA
Business Development & Marketing Manager Mar 2011 – Sep 2014
  • Led business development, securing strategic partnerships with NVIDIA, Yo Gabba Gabba, and MHL.
  • Expanded Nyko's Android Controller ecosystem by partnering with developers and brands including HTC, Samsung, Ubisoft, and Sega.
  • Drove product and brand marketing initiatives targeting kids, families, and new gaming accessory audiences.
Marketing Associate · Marketing Assistant Jul 2004 – Mar 2011
  • Grew Nyko's social media presence from the ground up through community building and live trade show coverage.
  • Increased Nyko.com e-commerce performance through targeted promotional campaigns tied to holidays and game releases.
  • Managed social channels, Nyko.com product listings, press and retail databases, and the newsletter program.
  • Produced ad campaigns across print, digital, and video, including original YouTube content.
SKILLS

The toolkit behind the campaigns.

STRATEGY & PARTNERSHIPS
Integrated Marketing Brand Partnerships Immersive Campaigns Go-to-Market Strategy Creative Strategy Business Development Pitch Development
PLATFORMS & AUDIENCES
Roblox Fortnite Minecraft Gen Alpha & Gen Z Marketing B2B & B2C Marketing
TOOLS & OPERATIONS
AI Tools & Chatbot Development Google NotebookLM Project Management Asana Trello Data Analytics & KPI Tracking Cross-Functional Leadership
AWARDS

Recognition earned along the way.

2024

Clio Award

Experiential & Activations Hamilton Simulator
2024

Drum Award

Best Metaverse Experience Hamilton Simulator
2022

Webby Award

Entertainment, Sports & Music Metaverse Experience MTV VMA Roblox Experience 2019

Tempest Award

Best Endemic Brand Activation Samsung Level Up
EDUCATION
USC

B.A. in English

Minor in Interactive Multimedia Design and Management

University of Southern California, Los Angeles, CA

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