
Hamilton: The Musical, Roblox
Turning a Broadway musical into an immersive, collectible game world.
I'm Michael Quiroz, friends and colleagues call me Q. For 20+ years I've led marketing campaigns and built the brand partnerships behind them, from awards-show metaverses to chart-topping mobile tournaments to Broadway brought to life in a game engine.
AKA “Q”
Structuring collaborations between brands, rights holders, and platforms, then finding the shared win and turning it into a campaign worth making.
Owning a campaign end to end: strategy, creative direction, client approvals, launch, and the sustained push that keeps it performing after day one.
Translating new platforms and formats, think gaming, immersive, AI, and whatever's next, into marketing that works for brands today, not just someday.

Turning a Broadway musical into an immersive, collectible game world.

A live Fortnite tournament where Ninja faced off against K-pop group iKON.

The first awards show ever to let fans vote inside the experience itself.
“I love working with companies to make bigger, amazing things happen through the power of partnership.”
It started at Disneyland, listening to a family friend in game marketing talk about upcoming Sega titles instead of riding the rides. That love of storytelling, and of bringing brands, IP, and teams together to build something memorable, has shaped every campaign since.
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