Hamilton Simulator reimagined the Founding Fathers as a collectible cast of characters, complete with rarity tiers, on a platform Hamilton's audience already calls home: Roblox.
Hamilton Simulator brings the musical's cast into Roblox as a roster of collectible characters, including Alexander Hamilton, George Washington, Thomas Jefferson, and King George II, each assigned a rarity tier from Rare to Mythical. Players collect, level up, and send their cast into musical-note-powered battles against waves of redcoats, with the energy of a Broadway number reframed as game mechanics.
The goal was to introduce Hamilton to an audience that may never see the show live: meeting Gen Z and Gen Alpha on the platform where they already spend their time, and giving them a reason to care about the story before they ever buy a ticket.
Worked directly with the Hamilton team through every stage of approvals, making sure the game stayed true to the show while working as a piece of entertainment in its own right.
Led milestone showcases, presenting work-in-progress builds to the client and incorporating feedback through each development phase.
Owned launch marketing, taking the experience from a developer build to a public release moment.
Ran the sustained marketing efforts that kept the experience growing well past launch week.
Figures as shown on the official Hamilton Simulator gamepage on Roblox.
